October 1, 2009
Posted: 1353 GMT

Not sure what to see at the movies Friday night? If you’re like most people nowadays, chances are you go online.

Nearly all people who watch movies, regardless of their age, are online, and an overwhelming 93 percent use the Internet to find out information about new movies that are out, according to Moviegoers 2010, conducted by entertainment marketing firm Stradella.

Younger audiences rely on their friends' opinions, which they get through social networking, texting and face-to-face interaction.
Younger audiences rely on their friends' opinions, which they get through social networking, texting and face-to-face interaction.

For instance, the average moviegoer spends nearly six hours more a week on the Internet than they do watching TV, while 73 percent of respondents have profiles on social networking sites.

Sites like Facebook and Twitter may play a particularly important role for younger moviegoers, the study said: 74 percent of teens and young adults enjoy sharing their thoughts and opinions on movies with others, and 75 percent of them trust a friend’s take on a movie over a critic’s.

Now it’s easy to be cynical about the findings of the survey of nearly 4,000 moviegoers – it was, after all, sponsored by several big online media companies, including AOL, Facebook, Google and Microsoft.

But there is one indisputable fact - movie content has been behind some of the more pioneering Web sites of the past decade, including reviews aggregator Rotten Tomatoes, info center the Internet Movie Data Base and geek news center Aint It Cool.

Each proved a benchmark with its coverage of the movie world that was noted, copied and built on, often by bigger and more mainstream media. Part of their success is down to the fact that they recognized public appetite for movie content online – and exploited this to best effect.

Where do you get most of your movie news and reviews from – friends, magazines, critics or online? Post your comments below.

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Max in Philadelphia   October 1st, 2009 1722 GMT

I have been a movie watcher both before and after the internet age. In my view the internet is pure gold when it comes to researching movies. In the old days, if you missed the Siskel/Ebert weekly program, or you did not buy the newspaper on the day the reviews were written, you would be on your own. Even though internet reviews are often misleading, looking at a number of them on sites such as rottentomatoes, would give you a flavor for what you should expect, which is priceless.

Ron   October 1st, 2009 1836 GMT

Of course, movies were only a couple dollars back than and $10 would cover 2 tickets, popcorn and drinks, so a bad movie wasn't as big a hit as it is now, costing almost $40 for a date.

Melissa   October 1st, 2009 1838 GMT

I definitely research any movies on the net before going to watch them, and I don't trust a critics review at all. Usually the critics are wrong. Its one of the reasons I don't like rewards shows, because they never give the awards to the people that deserve it.

David Willis   October 1st, 2009 1855 GMT

My wife and I used to go to the movies two or three times a week; but since I have lost my job, we no longer can afford to go to them any more. We just now wait until they come out on DVD or pay per view.

Margot   October 1st, 2009 1903 GMT

I am an avid movie fan. I like to get lost in the movie. To experience the story. I love watching the trailers at the the cinema to wet my appetite but usually rely on Rotten Tomatoes to decide whether to get really excited. I like RT because I can get an aggregate of the reviews without risk of spoilers. Some things I will watch regardless. Summertime I am all for the blockbuster, blow things up or disaster /end of the world epic flix. But I am up for a good, laugh, cry romance, parody, analogy, imagery, or just pure entertainment any time. I do not rely on Facebook or Twitter or other social networking sites for my intel although word of mouth still matters!

Susan   October 1st, 2009 2055 GMT

I usually wait for the movies to hit cable. The last movie I saw in the theatre was Michael Moore's "SIcko." Entertainment Weekly is a great magazine for movie reviews (and music, tv and book reviews). My favorite movies are the old ones anyway. The ones you see on Turner Classic Movies.

Barbara   October 1st, 2009 2109 GMT

allocine.fr 'cos I live in France...I look at the media and the public opinion stars that they give the movies and then I ignore them and go and see what I want to anyway.........sometimes I watch the trailers on line but I usually follow my directors/actors that I like/respect sprinkled with some "at risk" movies, new talent/new ideas and if it's really bad I am not afraid to walk out...but I have to admit, I love movies and I see a lot

Flecha   October 1st, 2009 2158 GMT

I get most of my movie news online, and though I read the reviews, I don't judge movies by them. As often as not , the reasons some reviewers pan movies are the reasons I go to them! But their somewhat in depth synopsies let me know all I need to make my decisions.

John   October 1st, 2009 2236 GMT

I love movies and will see things in the theater and if I love a movie enough I'll also buy it on Blue-Ray.

Genres are good sci-fi, horror (like zombies or Resident Evil not slashers), and some action.

However many movies as of late have gotten to be of very poor quality as far as the plot. Sci-fi movies are the most affected with everything now revolving around one superhero who can fight off everything without thought no matter the odds. For example the new StarTrek was particularly disappointing: without even any good ship battle scenes.

Some noteworthy exceptions are Watchmen and The Mutant Chronicles.

Dianis   October 1st, 2009 2244 GMT

I agree with the stydy, before I go to the movies I spend sometime watching the trailers and the opinion of other people. I go once a week and try to make sure that I´m gonna have a good time.
Since I dont have time for reading newspapers or watch TV, my only source is the internet.

Jo   October 2nd, 2009 1304 GMT

I like getting extra info off the web before going to the movies too. It really helps to filter the through the junk out there.

Johny_23   October 2nd, 2009 1825 GMT

Friends' opinion helps me a lot to choose a film to watch- I almost always ask someone. Also, always before going to cinema, I get some info off the web (imdb is the finest example).

GÜLER YALÇINKAYA   October 3rd, 2009 932 GMT

if you have got boyfriend or girlfriend the facebook is very good...

Taye Balogun Yussuf   October 3rd, 2009 1502 GMT

As a film student, i watch the programme hollywood top ten to get an idea of the films making the list and would do everything to watch those films. After a while, i started making researches on Oscar winning films and would pay anything to get these films to watch. My research afterall made me realize that some movies don't make the blockbuster list and probably never get nominations at the Oscar but for me, they are Masterpiece! I can relate to them and the use of powerful dialogues and the story telling technique might just be an incredible tool in making every audience another uncasted Character.
Now as a film graduate, i believe in reading film reviews and get references from my friends, family and critics. A good film for me is by the feedbacks you get from the intended audience. Listen more...

Diana   October 4th, 2009 1614 GMT

I absolutely agree with the study. Though usually I'm the one friends come to ask for opinions.

The thing is, every time i read a critic's review, they try to show people that they are intellectuals, and 'oh so smart'... instead of telling us about the movie. 99% of us love movies because they make us forget what's going on with our lives, and give us the ability to 'live' someone else's life for a few hours. That's why, in my opinion, i trust a stranger over a critic.

Khorj   November 20th, 2009 005 GMT

I’d inamorata to experience that too!

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