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October 1, 2009
Posted: 1353 GMT
Not sure what to see at the movies Friday night? If you’re like most people nowadays, chances are you go online. Nearly all people who watch movies, regardless of their age, are online, and an overwhelming 93 percent use the Internet to find out information about new movies that are out, according to Moviegoers 2010, conducted by entertainment marketing firm Stradella.
Younger audiences rely on their friends' opinions, which they get through social networking, texting and face-to-face interaction.
For instance, the average moviegoer spends nearly six hours more a week on the Internet than they do watching TV, while 73 percent of respondents have profiles on social networking sites. Sites like Facebook and Twitter may play a particularly important role for younger moviegoers, the study said: 74 percent of teens and young adults enjoy sharing their thoughts and opinions on movies with others, and 75 percent of them trust a friend’s take on a movie over a critic’s. Now it’s easy to be cynical about the findings of the survey of nearly 4,000 moviegoers – it was, after all, sponsored by several big online media companies, including AOL, Facebook, Google and Microsoft. But there is one indisputable fact - movie content has been behind some of the more pioneering Web sites of the past decade, including reviews aggregator Rotten Tomatoes, info center the Internet Movie Data Base and geek news center Aint It Cool. Each proved a benchmark with its coverage of the movie world that was noted, copied and built on, often by bigger and more mainstream media. Part of their success is down to the fact that they recognized public appetite for movie content online – and exploited this to best effect. Where do you get most of your movie news and reviews from – friends, magazines, critics or online? Post your comments below. Posted by: cnn screening room writer, Grace Wong |
The Screening Room brings you the inside track on all aspects of the movie business around the globe. Find out what goes on behind the scenes as we cover major film festivals and premieres and meet the directors and actors that matter. Recent Posts
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